Synoynm is a women’s wear label, brainchild of Shilpi Agrawal, a NIFT graduate. We launched ourselves in September 2018 with an aim of making luxury and comfortable occasion wear using timeless fabrics, interesting silhouettes, hand embroideries and extremely fine details.
Having a contemporary approach bound by an Indian soul, the brand believes in making small quantities every season with minimum usage of plastic and aiming at zero wastage. The garments-simple to look at yet too complicated in their essence are handmade by skilled artisans of West Bengal who incorporate the best of finishing.
At Synonym, zero wastage is an everyday practice. We aim to minimize wastage at every step of production. The design process starts with silhouettes that require minimum cutting of the fabric, designing within the fabric in the form of fabric manipulation, using waste fabrics as surface embellishments and other design details. This process involves an immense amount of ideation, sampling and time consumption so as to not compromise in the design and aesthetics of the brand.